Delicious Ideas
- Client:
- Kraft
- Company:
- Kraft
- Deliverables:
- Artwork, UI design
For this app, I focused on delivering recipes via intuitive, fun user interface by using touch gestures. The interface itself also fully utilizes the larger screen real-estate offered by tablets. This time, Kraft wishes to cover not just iPad, but broader spectrum of tablet devices. In order to build cross platform, robust solution within budget, we have developed this app using HTML 5.
ECO Modern Essential
- Client:
- Natalie Group
- Company:
- ECO
- Deliverables:
- Artwork, HTML, CSS
ECO Modern Essential is one of my freelancing web design jobs. This project is to build an eye catching and functional online store for the product. Visual and usability are both top priority for the client. I have been working tightly with their marketing team and CEO to create this e-commerce store, from creative to final coding.
Wendy’s: It Happened For Real
- Client:
- Wendy's Old Fashioned Hamburgers
- Deliverables:
- Artwork, UI design
Wendy’s: It Happened For Real is a cross platform video sharing app. It is available on iOS, Android (planning) and Windows Phone 7. The primary challenge of the app is to create a vibrant, dynamic user experience, as if it is a desktop video sharing site, while maintaining fast and reliable connection over 3G network.
Taco Bell gift card app
- Client:
- Taco Bell
- Deliverables:
- Artwork, UI design
Taco Bell Gift Card App is one of the apps we designed for the fast food chain (others including store locator, Why Pay More combo meal shaker). It is a light weight, very simple to use app for users to check their Taco Bell gift card balance on the go. The goal here is to design something very efficient, which should not take more than 3 clicks/5 seconds for user to view the card balance.
Gerber Baby App Suite
- Client:
- Gerber
- Deliverables:
- Artwork, UI design
Gerber Baby Suite consists of three apps: Gerber Birth Plus Diary, Pregnancy App and Snack Finder. Loads of functionalities have been proposed for the suite. The major challenge of this project is how to implement all of these features without overwhelming already overwhelmed daddy and mummy.
iFood Assistant for Galaxy Tab
- Client:
- Kraft
- Deliverables:
- Artwork, UI design
Different form factors require different designs. This version of iFood is designed for Galaxy Tab and Open Peak tablet running Android. The design has been significantly overhauled to accommodate the screen size of these devices. An entirely different design approach created a more methodical, linear user experience. Our research shows that most Android users love it!
iFood
- Client:
- Kraft
- Deliverables:
- Artwork, UI design
iFood is Kraft’s hit app on iOS platform. Although it’s a US only app, it has a very large user base for both the paid and free version. iFood not only offers recipes, but also smart shopping lists, QR/Barcode recognition, price comparison, user generated content. I have been involved in the design process of this massive app since 1.0 over a year ago. As the app reaches v3.0, it is widely recognized as one of the best food/cooking/recipe apps on the iOS platform.
Banana Boat Beach Trip
- Client:
- Banana Boat sun screen
- Deliverables:
- UI design, Artwork
For Banana Boat sun screen, this app is aimed at being the swiss knife of planning beach trip. It integrates weather forecasts(UV reading), events, maps, to-do list, notepad into one app package. It pulls data from 5 different web services, mashing them up and deliver them in a more user friendly, compact and relaxed way.
